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Email that knows your store

Send to people who asked to hear from you, fill templates from your catalog, and let Claude draft the words for you to approve.

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Email campaigns & AI explainer

Read the transcript

We run a peptide store ourselves, and email was always the job we put off. Every launch meant copying prices into a newsletter tool, guessing who to send it to, and hoping it stayed out of Junk.

So in My-Pepts, email is part of the store. Your emails go out from your own domain, and campaigns only ever reach people who subscribed. Build an audience from a few rules, like bought this but never that, or no order in sixty days, and the count updates as you go.

Pick a template, new stock, back in stock or a sale, choose the products, and the names, sizes and prices fill in from your catalog. When a delivery is counted in, a new stock email is drafted for you.

Then you see what happened. Every email shows delivered, opened or bounced, and one that failed can be sent again.

Claude drafts the words in your store's voice, and it never sets a price. In the inbox, it drafts replies with every order and tracking number in front of it. You read it, you change it, you send it.

Start your store at my-pepts.com.

How it works

  1. Step 1: Send from your own domain

    Your store's emails go out under your lab's name from a domain of your own. Add the records the Email page shows, and once the domain is verified your campaigns can go out too.

    The My-Pepts Email page for Vellmar Labs: store emails come from mail.vellmarlabs.com, the DKIM and bounce records are verified, and the side panel says marketing emails wait for a verified domain of the lab's own.

  2. Step 2: Build an audience from a few rules

    Bought this but never that, no order in sixty days, spent over an amount, an open basket: stack the rules and the count updates as you go. Campaigns only ever reach people who subscribed, and consent is checked again at the moment of sending.

  3. Step 3: Pick a template, choose the products

    New stock, back in stock, sale or new listing. The names, sizes in stock and prices fill in from your catalog, and when a delivery is counted in, a new stock email is drafted and waits for you to check it.

  4. Step 4: See what happened to every email

    Each email shows whether it was delivered, opened or bounced. Every attempt is logged, failures included, and one that failed can be sent again from its row.

  5. Step 5: Claude drafts the words

    Write one line about what the email is for and Claude drafts the subject and the message in your store's voice. The product list and every price come from your catalog, so the AI never sets a price.

  6. Step 6: Replies with the order in front of it

    Customer emails, contact form messages and your replies sit in one inbox, grouped into conversations. Claude drafts a reply with the customer's orders and tracking beside it, leaves anything it cannot find as a note for you, and you send it.

What it does

  • Untick anyone before you send

    See exactly who an audience reaches before you start, and leave people out of one email without changing the saved audience.

  • Sends in batches, never twice

    A campaign fixes its list of recipients when you press Start and goes out in batches. Close the tab and it pauses; resume and it carries on where it stopped, so nobody gets it twice.

  • Order emails, ready and editable

    Order confirmations, shipping notices and account emails come written. Change any of them in the admin, preview it, and go back to the original whenever you like.

  • Bounces and complaints stop themselves

    An address that bounces for good or marks you as spam is added to your suppression list, so the store stops writing to it without you doing anything.

  • A nudge for Hotmail and Outlook

    Those inboxes are quick to file shop emails as Junk, so customers with Hotmail and Outlook addresses are reminded to look there, at checkout and after it.

Where AI helps

Drafts and readings you check. Nothing goes out until you press the button.

  • Save any email as a template

    Claude turns an email you liked into a reusable template, putting placeholders where the products, the count and the discount code were and changing nothing else.

  • Certificates when a customer asks

    When a reply needs a certificate of analysis, Claude can attach the right one from the certificates you have on file.

  • You approve every send

    Every draft lands in the editor. You read it, change what you like and send it yourself. Claude never sends anything on its own.

Try it on your own catalog

Your store is live on yourlab.my-pepts.store seconds after you name it, and selling from A to Z in about 20 minutes.

Start your 14-day trial

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